Search Vision Media can assist with any SEO task ranging from advice on what should be the best site navigation system to aid user flow and funnel link juice to toxic link audits identifying spam backlinks that should be removed. Other requests I have helped with include optimised copywriting, 301 Redirect URL mapping, popularity assessment, keyword cannibalization, topical content analysis, diagnostic audits, content promotion, engagement analysis, HREFLANG tag implementation, schema and much more.
Search Engine Optimisation is Becoming Very Complex
Anyone in any doubt on this should click here to grasp how Google has to deal with trillions of individual pages and growing.
Common SEO Issues
Serving up duplicate URLS, displaying incorrect canonicals, HREFLANG tags or cannibalising keywords on multiple pages simply confuses Google being able to find pages that are not intended to be indexed. The complexities of today’s content management systems mean there is always a risk of these issues occurring.
Quality Content
Does your content deserve rank? This is question that is not often addressed and it is assumed that Google can be fooled into ranking low quality. Whilst this maybe true in respect of no competition search queries, there is a sincere desire to serve up quality and algorithms are becoming better at determining the quality of content through human interaction, entities and now word embeddings that simply capture the context and meaning of the words in a passage of text.
AI or Human Content?
Whilst its preferable to stick with human generated content especially for blogs which are authored by a real person, AI content does rank. Google’s stance on AI content is “rewarding high-quality, however it is produced“, therefore, AI content that it human edited is a safe approach here.
Beware of Spam Tactics
Years ago, SEO could be likened to the wild west with relatively little knowledge required to be able rank in Google – all you had to do was keyword stuff pages and buy thousands of directory and article links from vendors overseas for a few dollars and rankings were all but assured. How times have changed. Aside from low quality link building tactics, automatically generated low quality content, cloaking and scraping content from other websites are tactics that rarely work and if they do are often short lived.
SEO consultancy is available to businesses, website owners and digital marketing agencies and is provided on an adhoc basis. A free no obligation quote will be provided.
For clients wanting to invest in SEO, Search Vision Media will provide a complete blueprint to succeed with what’s currently working. Please note, Google Algorithms and AI search results are constantly evolving.
Set up
Typically, this will consist of a campaign Set Up Technical Audit covering identification of barriers to entry, eg poor site coding, URL issues, toxic links, usability issues, slow page speed, over optimisation etc. Following on, in depth keyword research is carried out to identify those keywords that meet business requirements in addition to seeking any quick wins. Site navigation architecture and content planning follow to ensure pages we want to promote receive correct internal linking. It is not uncommon to also undertake site migrations ensuring link juice is not lost.
Ongoing On and Off Page
In terms of ongoing monthly activity, this consists of regular on page optimisation to ensure click through rates are maximised along with site engagement to ensure users are not bouncing from the site. This often involves tweaking of content to increase relevancy, testing call to actions plus improving readability and relevancy. With regard to off page, this activity largely depends on niche and what is required which is generally a small number of relevant high quality links plus natural promotion which aims to build buzz in Social Media and other online hangouts which results in traffic and increasing brand popularity. In some cases, it may be recommended to undertake some Paid Advertising in order to achieve these goals.
For a free no obligation quotation, please do not hesitate to contact me for an informal chat.
Ever wondered what all the Google ranking factors are? Fortunately, SEO’s were given an insight following Googles search documentation leak.
Although not exclusive, the following actions are deployed when undertaking such activity.
1. Title tag audit
2. Meta description audit
3. Anchor text audit
4. Internal linking audit
5. Duplicate content audit
6. Weak/thin content page audit
7. Crawl error audit
8. Sitemap check
9. Robots.txt validation
10. Authoring markup and schema implementation
11. Page Speed – Core Web Vitals
12. CTR’s
13. Site Engagement/Usability
14. Mobile friendliness
15. Page Coding/HTML Errors
16. Competition Comparison of Key SEO Metrics
17. Schema
18. Hreflang
19. Mixed Content
20. Orphan Pages
21. Canonical / HREFLANG / Redirect URL issues
Tailored Plan
In respect of positive Search Engine Optimisation once any issues have been identified a step by step plan tailored to your website can also be provided to maximise and includes keyword research, ongoing on page optimisation guidelines and the varied off page strategies you should be undertaking in order to grow your website’s authority in Google’s eyes.
One Off Service
The SEO Technical Audit and Tailored Plan combined is for those businesses and webmasters who prefer to be hands on or have limited budget to employ an SEO on a monthly basis to execute campaigns.
For a free no obligation quotation, please do not hesitate to contact me for an informal chat.