Search Vision Media can assist with any SEO task ranging from advice on what should be the best site navigation system to aid user flow and funnel link juice to link audits identifying toxic backlinks that should be removed. Other requests we have helped with include optimised copywriting, 301 Redirect URL mapping, popularity assessment, Panda and Penguin Diagnostic Audits, content promotion, engagement analysis, HREFLANG tag implementation, schema and much more.

Search Engine Optimisation is Becoming Very Complex

how search works

 

Anyone in any doubt on this should click here to grasp how Google has to deal with 60 trillion individual pages and growing.

Common SEO Issues

As Google’s own “insidesearch” illustration shows, innocently serving up duplicate URLS or cannibalising¬† keywords on multiple pages simply confuses Google never mind it’s crawlers being able to find pages that are not intended to be indexed. The complexities of today’s content management systems mean there is always a risk of crawler issues.

Quality Content

Does your content deserve rank? This is question that is not often addressed and it is assumed that Google can be fooled into ranking low quality. Whilst this maybe true in respect of no competition search queries, there is a sincere desire to serve up quality and algorithms are becoming better at determining the quality of content through human interaction.

Beware of Spam Tactics

Just over 6 years ago, SEO could be likened to the wild west with relatively little knowledge required to be able rank in Google – all you had to do was keyword stuff pages and buy thousands of directory and article links from vendors overseas for a few dollars and rankings were all but assured. How times have changed. Aside from low quality link building tactics that no longer work, automatically generated gibberish, cloaking and scraping content from other websites will not be tolerated.

This service is available to businesses, website owners and digital marketing agencies and is provided on an adhoc basis. A free no obligation quote will be provided.

For clients wanting to invest in SEO, Search Vision Media will provide a complete blueprint to succeed with what’s working in 2018 – click here to read “What are the main Ranking Factors in 2018” blog post.

Client 3 Results Ranking Graph

Set up

Typically, this will consist of a campaign Set Up Technical Audit covering identification of barriers to entry, eg poor site coding, toxic links, usability issues, slow page speed, over optimisation etc. Following on, in depth keyword research is carried out to identify those keywords that meet business requirements in addition to seeking any quick wins. Site navigation architecture and content planning follow to ensure pages we want to promote receive correct internal linking. It is not uncommon to also undertake site migrations ensuring link juice is not lost.

Ongoing On and Off Page

In terms of ongoing monthly activity, this consists of regular on page optimisation to ensure click through rates are maximised along with site engagement to ensure users are not bouncing from the site. This often involves tweaking of content to increase relevancy, testing call to actions plus improving readability. With regard to off page, this activity largely depends on niche and what is required which is generally a small number of relevant high quality links plus natural promotion which aims to build buzz in Social Media and other online hangouts which results in traffic and increasing brand popularity. In some cases, it may be recommended to undertake some Paid Advertising in order to achieve these goals.

For a free no obligation quotation, please do not hesitate to contact me for an informal chat.

Ever wondered what all the Google ranking factors are? Well, the periodic table of SEO success factors attempted to unravel the mystery and is probably not far away although the announcement of Google’s Artifical Intelligence Rank Brain algorithm in 2015 means we are very much in the evolution stage.

Search Engine Land Periodic Table of SEO Success Factors

Although not exclusive, the following actions are deployed when undertaking such activity.

1. Title tag audit
2. Meta description audit
3. Anchor text audit
4. Internal linking audit
5. Duplicate content audit
6. Weak/thin content page audit
7. Crawl error audit
8. Sitemap check
9. Robots.txt validation
10. Authoring markup and schema implementation
11. Page Speed
12. CTR’s
13. Site Engagement/Usability
14. Mobile friendliness
15. Page Coding/HTML Errors
16. Competition Comparison of Key SEO Metrics
17. Schema
18. Hreflang
19. Mixed Content

Tailored Plan

In respect of positive Search Engine Optimisation once any issues have been identified a step by step plan tailored to your website can also be provided to maximise and includes keyword research, ongoing on page optimisation guidelines and the varied off page strategies you should be undertaking in order to grow your website’s authority in Google’s eyes.

One Off Service

The SEO Technical Audit and Tailored Plan combined is for those businesses and webmasters who prefer to be hands on or have limited budget to employ an SEO on a monthly basis to execute campaigns.

For a free no obligation quotation, please do not hesitate to contact me for an informal chat.