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Typically, this will consist of a campaign Set Up Technical Audit covering identification of barriers to entry, eg poor site coding, toxic links, usability issues, slow page speed, over optimisation etc. Following on, in depth keyword research is carried out to identify those keywords that meet business requirements in addition to seeking any quick wins. Site navigation architecture and content planning follow to ensure pages we want to promote receive correct internal linking. It is not uncommon to also undertake site migrations ensuring link juice is not lost.
Ongoing On and Off Page
In terms of ongoing monthly activity, this consists of regular on page optimisation to ensure click through rates are maximised along with site engagement to ensure users are not bouncing from the site. This often involves tweaking of content to increase relevancy, testing call to actions plus improving readability. With regard to off page, this activity largely depends on niche and what is required which is generally a small number of relevant high quality links plus natural promotion which aims to build buzz in Social Media and other online hangouts which results in traffic and increasing brand popularity. In some cases, it may be recommended to undertake some Paid Advertising in order to achieve these goals.
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